Rakuten Group, Inc. provides various services in e-commerce, fintech, digital content, and communications to various users in Japan, the Americas, Europe, rest of Asia, and internationally. It operates in three segments: Internet Services, FinTech, and Mobile. The company operates a range of e-commerce sites comprising Rakuten Ichiba, an Internet shopping mall; online cash-back sites; travel booking sites; portal sites; and digital content sites, as well as provides messaging services. It also offers credit card, banking, and securities services through the Internet; crypto asset/virtual currency spot transactions; life and general insurance services; and payment services. In addition, the company engages in the sale of advertising; management of professional sport teams; provision of communication services and technologies; operation of electricity supply services; and investment activities. The company was formerly known as Rakuten, Inc. and changed its name to Rakuten Group, Inc. in April 2021. Rakuten Group, Inc. was incorporated in 1997 and is headquartered in Setagaya, Japan.