10-Q Filing

DIGITAL BRAND MEDIA & MARKETING GROUP, INC. CIK: 1127475 Q1 2015

Filing Information

Form Type	10-Q
Accession Number	`0001127475-15-000014`
Period End Date	20141130
Filing Date	20150318
Fiscal Year	2015
Fiscal Period	Q1
XBRL Instance	dbmm-20141130.xml

Filing Contents

This filing contains the following financial statements:

Balance Sheet 72 Income Statement 33 Cash Flow Statement 56

Balance Sheet 72 line items

Line Item	Tag	Value	Unit	Period
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$6.22K	USD	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$8.22K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$552.06K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$695.53K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$0.00	USD	Point-in-time
Cash	`Cash`	$52.75K	USD	Point-in-time
Cash	`Cash`	$66.08K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$0.00	USD	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	5.00B	shares	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$74.51K	USD	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$70.42K	USD	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	5.00B	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.48K	USD	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	3.92B	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.40K	USD	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	3.61B	shares	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	3.92B	shares	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$137.90K	USD	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$128.74K	USD	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	3.61B	shares	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$6.22K	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$8.22K	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred Stock, authorized	`PreferredStockSharesAuthorized`	4.00M	shares	Point-in-time
TOTAL ASSETS	`Assets`	$146.12K	USD	Point-in-time
TOTAL ASSETS	`Assets`	$134.96K	USD	Point-in-time
Preferred Stock, authorized	`PreferredStockSharesAuthorized`	4.00M	shares	Point-in-time
Preferred 1 Stock, par value	`Preferred1StockParValue`	$0.00	USD	Point-in-time
Preferred 1 Stock, par value	`Preferred1StockParValue`	$0.00	USD	Point-in-time
Preferred 1 Stock, designated	`Preferred1StockDesignated`	2.00M	shares	Point-in-time
Preferred 1 Stock, designated	`Preferred1StockDesignated`	2.00M	shares	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$442.92K	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$481.18K	USD	Point-in-time
Preferred 1 Stock, issued	`Preferred1StockIssued`	1.97M	shares	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$470.64K	USD	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$508.03K	USD	Point-in-time
Preferred 1 Stock, issued	`Preferred1StockIssued`	870,185.00	shares	Point-in-time
Preferred 1 Stock, outstanding	`Preferred1StockOutstanding`	870,185.00	shares	Point-in-time
Preferred 1 Stock, outstanding	`Preferred1StockOutstanding`	1.97M	shares	Point-in-time
Loan payable	`LoansPayable`	$218.30K	USD	Point-in-time
Loan payable	`LoansPayable`	$218.30K	USD	Point-in-time
Preferred 2 Stock, par value	`Preferred2StockParValue`	$0.00	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$305.21K	USD	Point-in-time
Preferred 2 Stock, par value	`Preferred2StockParValue`	$0.00	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$349.42K	USD	Point-in-time
Preferred 2 Stock, designated	`Preferred2StockDesignated`	2.00M	shares	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$552.06K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$695.53K	USD	Point-in-time
Preferred 2 Stock, designated	`Preferred2StockDesignated`	2.00M	shares	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$1.99M	USD	Point-in-time
Preferred 2 Stock, issued	`Preferred2StockIssued`	0.00	shares	Point-in-time
Preferred 2 Stock, issued	`Preferred2StockIssued`	0.00	shares	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$2.25M	USD	Point-in-time
Preferred 2 Stock, outstanding	`Preferred2StockOutstanding`	0.00	shares	Point-in-time
Preferred 2 Stock, outstanding	`Preferred2StockOutstanding`	0.00	shares	Point-in-time
Liabilities	`Liabilities`	$2.25M	USD	Point-in-time
Liabilities	`Liabilities`	$1.99M	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$870.00	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$1.97K	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$3.61M	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$3.92M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$5.82M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$6.11M	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$9.25K	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-12.80K	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-11.57M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-11.86M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-2.11M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-1.85M	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$134.96K	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$146.12K	USD	Point-in-time

Income Statement 33 line items

Line Item	Tag	Value	Unit	Period
SALES	`SalesRevenueNet`	$102.68K	USD	1 Quarter
SALES	`SalesRevenueNet`	$147.50K	USD	1 Quarter
COST OF SALES	`CostOfGoodsSold`	$50.71K	USD	1 Quarter
COST OF SALES	`CostOfGoodsSold`	$86.34K	USD	1 Quarter
GROSS PROFIT	`GrossProfit`	$61.17K	USD	1 Quarter
GROSS PROFIT	`GrossProfit`	$51.97K	USD	1 Quarter
General and administrative	`GeneralAndAdministrativeExpense`	$96.30K	USD	1 Quarter
General and administrative	`GeneralAndAdministrativeExpense`	$46.76K	USD	1 Quarter
Compensation Expense	`SalariesAndWages`	$51.00K	USD	1 Quarter
Compensation Expense	`SalariesAndWages`	$195.99K	USD	1 Quarter
Legal and professional fees	`LegalFees`	$87.24K	USD	1 Quarter
Legal and professional fees	`LegalFees`	$92.17K	USD	1 Quarter
Amortization and depreciation	`DepreciationAndAmortization`	$516.00	USD	1 Quarter
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$235.05K	USD	1 Quarter
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$334.91K	USD	1 Quarter
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-173.88K	USD	1 Quarter
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-282.94K	USD	1 Quarter
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-134.15K	USD	1 Quarter
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-231.68K	USD	1 Quarter
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$-26.43K	USD	1 Quarter
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$14.79K	USD	1 Quarter
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-258.11K	USD	1 Quarter
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-119.36K	USD	1 Quarter
NET INCOME (LOSS)	`NetIncomeLoss`	$-293.24K	USD	1 Quarter
NET INCOME (LOSS)	`NetIncomeLoss`	$-541.05K	USD	1 Quarter
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-22.04K	USD	1 Quarter
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-1.02K	USD	1 Quarter
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-315.29K	USD	1 Quarter
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-542.07K	USD	1 Quarter
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	$-0.01	USD	1 Quarter
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	-	USD	1 Quarter
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	3.77B	shares	1 Quarter
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	100.83M	shares	1 Quarter

Cash Flow Statement 56 line items

Line Item	Tag	Value	Unit	Period
Net loss	`ProfitLoss`	$-293.24K	USD	1 Quarter
Net loss	`ProfitLoss`	$-541.05K	USD	1 Quarter
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$144.99K	USD	1 Quarter
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$5.83K	USD	1 Quarter
Depreciation	`Depreciation`	$516.00	USD	1 Quarter
Depreciation	`Depreciation`	$827.00	USD	1 Quarter
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$119.10K	USD	1 Quarter
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$166.07K	USD	1 Quarter
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$26.43K	USD	1 Quarter
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$-14.79K	USD	1 Quarter
Interest related to modification of conversion price of debt	`DebtInstrumentIncreaseAccruedInterest`	$15.05K	USD	1 Quarter
Interest related to modification of conversion price of debt	`DebtInstrumentIncreaseAccruedInterest`	$1.45K	USD	1 Quarter
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$-22.23K	USD	1 Quarter
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$4.09K	USD	1 Quarter
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$86.00	USD	1 Quarter
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$4.90K	USD	1 Quarter
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$37.39K	USD	1 Quarter
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$47.01K	USD	1 Quarter
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$15.05K	USD	1 Quarter
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$1.45K	USD	1 Quarter
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$39.16K	USD	1 Quarter
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$77.18K	USD	1 Quarter
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-86.81K	USD	1 Quarter
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-94.44K	USD	1 Quarter
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-493.00	USD	1 Quarter
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-2.52K	USD	1 Quarter
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-493.00	USD	1 Quarter
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-2.52K	USD	1 Quarter
Bank overdraft	`IncreaseDecreaseInBookOverdrafts`	$-23.15K	USD	1 Quarter
Bank overdraft	`IncreaseDecreaseInBookOverdrafts`	$-23.15K	USD	1 Quarter
Proceeds from convertible notes payable	`ProceedsFromConvertibleDebt`	$95.00K	USD	1 Quarter
Proceeds from loans payable	`ProceedsFromLoans`	$120.30K	USD	1 Quarter
Proceeds from loans payable	`ProceedsFromLoans`	$252.60K	USD	1 Quarter
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$95.00K	USD	1 Quarter
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$97.15K	USD	1 Quarter
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$2.21K	USD	1 Quarter
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$5.67K	USD	1 Quarter
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$1.39K	USD	1 Quarter
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$7.66K	USD	1 Quarter
Cash and Cash Equivalents, Period Increase (Decrease)	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$13.33K	USD	1 Quarter
Cash and Cash Equivalents, Period Increase (Decrease)	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$3.61K	USD	1 Quarter
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$21.62K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$18.02K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$66.08K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$21.62K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$18.02K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$66.08K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$67.02K	USD	1 Quarter
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$11.78K	USD	1 Quarter
Conversion of preferred stock into common stock	`ConvertiblePreferredStockConvertedToOtherSecurities`	$110.00	USD	1 Quarter
Conversion of interest expense into convertible notes payable	`ConversionOfInterestExpenseIntoConvertibleNotesPayable`	$1.41K	USD	1 Quarter
Conversion of interest expense into convertible notes payable	`ConversionOfInterestExpenseIntoConvertibleNotesPayable`	$12.50K	USD	1 Quarter
Debt discount associated with convertible debt	`DebtDiscountAssociatedWithConvertibleDebt`	$125.01K	USD	1 Quarter
Beneficial conversion feature	`DebtInstrumentConvertibleBeneficialConversionFeature`	$152.50K	USD	1 Quarter

Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.