10-Q Filing

DIGITAL BRAND MEDIA & MARKETING GROUP, INC. CIK: 1127475 Q2 2015

Filing Information

Form Type	10-Q
Accession Number	`0001127475-15-000016`
Period End Date	20150228
Filing Date	20150413
Fiscal Year	2015
Fiscal Period	Q2
XBRL Instance	dbmm-20150228.xml

Filing Contents

This filing contains the following financial statements:

Balance Sheet 72 Income Statement 63 Cash Flow Statement 55

Balance Sheet 72 line items

Line Item	Tag	Value	Unit	Period
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$6.22K	USD	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$6.99K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$552.06K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$795.03K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$0.00	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$0.00	USD	Point-in-time
Cash	`Cash`	$30.52K	USD	Point-in-time
Cash	`Cash`	$52.75K	USD	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	10.00B	shares	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	10.00B	shares	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$74.51K	USD	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$90.18K	USD	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.48K	USD	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	4.31B	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.38K	USD	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	3.61B	shares	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	3.61B	shares	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$122.08K	USD	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	4.31B	shares	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$128.74K	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$6.22K	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$6.99K	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
TOTAL ASSETS	`Assets`	$129.07K	USD	Point-in-time
Preferred Stock, authorized	`PreferredStockSharesAuthorized`	4.00M	shares	Point-in-time
TOTAL ASSETS	`Assets`	$134.96K	USD	Point-in-time
Preferred Stock, authorized	`PreferredStockSharesAuthorized`	4.00M	shares	Point-in-time
Preferred 1 Stock, par value	`Preferred1StockParValue`	$0.00	USD	Point-in-time
Preferred 1 Stock, par value	`Preferred1StockParValue`	$0.00	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$478.83K	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$442.92K	USD	Point-in-time
Preferred 1 Stock, designated	`Preferred1StockDesignated`	2.00M	shares	Point-in-time
Preferred 1 Stock, designated	`Preferred1StockDesignated`	2.00M	shares	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$547.12K	USD	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$470.64K	USD	Point-in-time
Preferred 1 Stock, issued	`Preferred1StockIssued`	870,185.00	shares	Point-in-time
Preferred 1 Stock, issued	`Preferred1StockIssued`	1.97M	shares	Point-in-time
Preferred 1 Stock, outstanding	`Preferred1StockOutstanding`	1.97M	shares	Point-in-time
Preferred 1 Stock, outstanding	`Preferred1StockOutstanding`	870,185.00	shares	Point-in-time
Loan payable	`LoansPayable`	$240.80K	USD	Point-in-time
Loan payable	`LoansPayable`	$218.30K	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$349.42K	USD	Point-in-time
Preferred 2 Stock, par value	`Preferred2StockParValue`	$0.00	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$305.21K	USD	Point-in-time
Preferred 2 Stock, par value	`Preferred2StockParValue`	$0.00	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$552.06K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$795.03K	USD	Point-in-time
Preferred 2 Stock, designated	`Preferred2StockDesignated`	2.00M	shares	Point-in-time
Preferred 2 Stock, designated	`Preferred2StockDesignated`	2.00M	shares	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$1.99M	USD	Point-in-time
Preferred 2 Stock, issued	`Preferred2StockIssued`	0.00	shares	Point-in-time
Preferred 2 Stock, issued	`Preferred2StockIssued`	0.00	shares	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$2.41M	USD	Point-in-time
Liabilities	`Liabilities`	$2.41M	USD	Point-in-time
Preferred 2 Stock, outstanding	`Preferred2StockOutstanding`	0.00	shares	Point-in-time
Preferred 2 Stock, outstanding	`Preferred2StockOutstanding`	0.00	shares	Point-in-time
Liabilities	`Liabilities`	$1.99M	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$1.97K	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$870.00	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$3.61M	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$4.31M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$5.45M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$6.11M	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$3.52K	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-12.80K	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-12.05M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-11.57M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-1.85M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-2.28M	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$129.07K	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$134.96K	USD	Point-in-time

Income Statement 63 line items

Line Item	Tag	Value	Unit	Period
SALES	`SalesRevenueNet`	$109.69K	USD	1 Quarter
SALES	`SalesRevenueNet`	$257.19K	USD	2 Qtrs
SALES	`SalesRevenueNet`	$109.76K	USD	1 Quarter
SALES	`SalesRevenueNet`	$212.44K	USD	2 Qtrs
COST OF SALES	`CostOfGoodsSold`	$78.29K	USD	1 Quarter
COST OF SALES	`CostOfGoodsSold`	$104.54K	USD	2 Qtrs
COST OF SALES	`CostOfGoodsSold`	$164.62K	USD	2 Qtrs
COST OF SALES	`CostOfGoodsSold`	$53.83K	USD	1 Quarter
GROSS PROFIT	`GrossProfit`	$31.40K	USD	1 Quarter
GROSS PROFIT	`GrossProfit`	$107.90K	USD	2 Qtrs
GROSS PROFIT	`GrossProfit`	$92.57K	USD	2 Qtrs
GROSS PROFIT	`GrossProfit`	$55.93K	USD	1 Quarter
General and administrative	`GeneralAndAdministrativeExpense`	$40.16K	USD	1 Quarter
General and administrative	`GeneralAndAdministrativeExpense`	$54.20K	USD	1 Quarter
General and administrative	`GeneralAndAdministrativeExpense`	$100.72K	USD	2 Qtrs
General and administrative	`GeneralAndAdministrativeExpense`	$136.97K	USD	2 Qtrs
Compensation Expense	`SalariesAndWages`	$120.00K	USD	2 Qtrs
Compensation Expense	`SalariesAndWages`	$289.63K	USD	2 Qtrs
Compensation Expense	`SalariesAndWages`	$93.64K	USD	1 Quarter
Compensation Expense	`SalariesAndWages`	$69.00K	USD	1 Quarter
Legal and professional fees	`LegalFees`	$44.23K	USD	1 Quarter
Legal and professional fees	`LegalFees`	$131.47K	USD	2 Qtrs
Legal and professional fees	`LegalFees`	$31.52K	USD	1 Quarter
Legal and professional fees	`LegalFees`	$123.69K	USD	2 Qtrs
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$514.03K	USD	2 Qtrs
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$388.44K	USD	2 Qtrs
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$179.36K	USD	1 Quarter
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$153.39K	USD	1 Quarter
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-406.13K	USD	2 Qtrs
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-123.43K	USD	1 Quarter
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-121.99K	USD	1 Quarter
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-295.88K	USD	2 Qtrs
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-163.64K	USD	1 Quarter
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-61.83K	USD	1 Quarter
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-195.98K	USD	2 Qtrs
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$-395.57K	USD	2 Qtrs
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$-468.71K	USD	2 Qtrs
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$-442.28K	USD	1 Quarter
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$14.79K	USD	2 Qtrs
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-181.19K	USD	2 Qtrs
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-864.27K	USD	2 Qtrs
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-605.92K	USD	1 Quarter
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-61.83K	USD	1 Quarter
NET INCOME (LOSS)	`NetIncomeLoss`	$-729.36K	USD	1 Quarter
NET INCOME (LOSS)	`NetIncomeLoss`	$-183.82K	USD	1 Quarter
NET INCOME (LOSS)	`NetIncomeLoss`	$-477.06K	USD	2 Qtrs
NET INCOME (LOSS)	`NetIncomeLoss`	$-1.27M	USD	2 Qtrs
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$117.00	USD	1 Quarter
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-5.73K	USD	1 Quarter
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-904.00	USD	2 Qtrs
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$16.32K	USD	2 Qtrs
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-729.24K	USD	1 Quarter
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-1.27M	USD	2 Qtrs
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-189.54K	USD	1 Quarter
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-460.74K	USD	2 Qtrs
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	-	USD	1 Quarter
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	-	USD	2 Qtrs
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	-	USD	1 Quarter
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	-	USD	2 Qtrs
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	472.67M	shares	1 Quarter
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	409.90M	shares	2 Qtrs
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	4.25B	shares	1 Quarter
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	3.98B	shares	2 Qtrs

Cash Flow Statement 55 line items

Line Item	Tag	Value	Unit	Period
Net loss	`ProfitLoss`	$-1.27M	USD	2 Qtrs
Net loss	`ProfitLoss`	$-477.06K	USD	2 Qtrs
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$5.83K	USD	2 Qtrs
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$144.99K	USD	2 Qtrs
Depreciation	`Depreciation`	$1.11K	USD	2 Qtrs
Depreciation	`Depreciation`	$2.23K	USD	2 Qtrs
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$296.44K	USD	2 Qtrs
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$160.35K	USD	2 Qtrs
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$468.71K	USD	2 Qtrs
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$-14.79K	USD	2 Qtrs
Interest related to modification of conversion price of debt	`InterestRelatedToModificationOfConversionPriceOfDebt`	$47.03K	USD	2 Qtrs
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$-41.58K	USD	2 Qtrs
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$-15.67K	USD	2 Qtrs
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$4.54K	USD	2 Qtrs
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$105.00	USD	2 Qtrs
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$83.10K	USD	2 Qtrs
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$76.48K	USD	2 Qtrs
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$31.35K	USD	2 Qtrs
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$49.37K	USD	2 Qtrs
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$33.29K	USD	2 Qtrs
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$38.08K	USD	2 Qtrs
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-183.41K	USD	2 Qtrs
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-193.09K	USD	2 Qtrs
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-2.32K	USD	2 Qtrs
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-493.00	USD	2 Qtrs
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-493.00	USD	2 Qtrs
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-2.32K	USD	2 Qtrs
Bank overdraft	`IncreaseDecreaseInBookOverdrafts`	$-23.15K	USD	2 Qtrs
Proceeds from convertible notes payable	`ProceedsFromConvertibleDebt`	$27.00K	USD	2 Qtrs
Proceeds from convertible notes payable	`ProceedsFromConvertibleDebt`	$160.00K	USD	2 Qtrs
Proceeds from loans payable	`ProceedsFromLoans`	$237.60K	USD	2 Qtrs
Proceeds from loans payable	`ProceedsFromLoans`	$29.50K	USD	2 Qtrs
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$189.50K	USD	2 Qtrs
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$241.45K	USD	2 Qtrs
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$57.55K	USD	2 Qtrs
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$-5.91K	USD	2 Qtrs
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$-16.32K	USD	2 Qtrs
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$-904.00	USD	2 Qtrs
Cash and Cash Equivalents, Period Increase (Decrease)	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$56.64K	USD	2 Qtrs
Cash and Cash Equivalents, Period Increase (Decrease)	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$-22.23K	USD	2 Qtrs
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$74.66K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$18.02K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$30.52K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$74.66K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$18.02K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$30.52K	USD	Point-in-time
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$67.02K	USD	2 Qtrs
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$11.78K	USD	2 Qtrs
Conversion of preferred stock into common stock	`ConvertiblePreferredStockConvertedToOtherSecurities`	$110.00	USD	2 Qtrs
Conversion of interest expense into convertible notes payable	`ConversionOfInterestExpenseIntoConvertibleNotesPayable`	$1.41K	USD	2 Qtrs
Conversion of interest expense into convertible notes payable	`ConversionOfInterestExpenseIntoConvertibleNotesPayable`	$12.50K	USD	2 Qtrs
Debt discount associated with convertible debt	`DebtDiscountAssociatedWithConvertibleDebt`	$125.01K	USD	2 Qtrs
Beneficial conversion feature	`DebtInstrumentConvertibleBeneficialConversionFeature`	$152.50K	USD	2 Qtrs

Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.