10-K Filing

DIGITAL BRAND MEDIA & MARKETING GROUP, INC. CIK: 1127475 FY 2017

Filing Information

Form Type	10-K
Accession Number	`0001127475-18-000007`
Period End Date	20170831
Filing Date	20180531
Fiscal Year	2017
Fiscal Period	FY
XBRL Instance	dbmm-20170831.xml

Filing Contents

This filing contains the following financial statements:

Balance Sheet 81 Income Statement 42 Cash Flow Statement 66 Stockholders Equity 17

Balance Sheet 81 line items

Line Item	Tag	Value	Unit	Period
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$3.36K	USD	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$3.81K	USD	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$5.06K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$747.53K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$808.71K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$840.79K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$745.72K	USD	Point-in-time
Cash	`Cash`	$4.52K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$4.42K	USD	Point-in-time
Common Stock, par value	`CommonStockValue`	$745.72K	USD	Point-in-time
Cash	`Cash`	$55.26K	USD	Point-in-time
Cash	`Cash`	$27.83K	USD	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$63.11K	USD	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$43.19K	USD	Point-in-time
Accounts receivable	`AccountsReceivableNet`	$55.38K	USD	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	2.00B	shares	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	2.00B	shares	Point-in-time
Common Stock, authorized	`CommonStockSharesAuthorized`	2.00B	shares	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	745.72M	shares	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	4.42M	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.49K	USD	Point-in-time
Common Stock, issued	`CommonStockSharesIssued`	745.72M	shares	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.37K	USD	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseAndOtherAssetsCurrent`	$1.52K	USD	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	745.72M	shares	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	4.42M	shares	Point-in-time
Common Stock, outstanding	`CommonStockSharesOutstanding`	745.72M	shares	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$112.13K	USD	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$92.32K	USD	Point-in-time
TOTAL CURRENT ASSETS	`AssetsCurrent`	$49.23K	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$3.36K	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$3.81K	USD	Point-in-time
Property and equipment - net	`PropertyPlantAndEquipmentNet`	$5.06K	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred Stock, par value	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
TOTAL ASSETS	`Assets`	$115.93K	USD	Point-in-time
TOTAL ASSETS	`Assets`	$97.38K	USD	Point-in-time
TOTAL ASSETS	`Assets`	$52.59K	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$385.63K	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$409.60K	USD	Point-in-time
Accounts payable and accrued expenses	`AccountsPayableAndAccruedLiabilitiesCurrent`	$405.83K	USD	Point-in-time
Accrued Interest	`InterestAndDividendsPayableCurrent`	$191.91K	USD	Point-in-time
Accrued Interest	`InterestAndDividendsPayableCurrent`	$167.41K	USD	Point-in-time
Accrued Interest	`InterestAndDividendsPayableCurrent`	$255.20K	USD	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$677.95K	USD	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$514.59K	USD	Point-in-time
Accrued salaries	`AccruedSalariesCurrent`	$882.64K	USD	Point-in-time
Loan payable	`LoansPayable`	$400.00K	USD	Point-in-time
Loan payable	`LoansPayable`	$370.00K	USD	Point-in-time
Loan payable	`LoansPayable`	$370.00K	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$1.52M	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$408.05K	USD	Point-in-time
Derivative liability	`DerivativeLiabilities`	$740.95K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$747.53K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$808.71K	USD	Point-in-time
Convertible debentures	`ConvertibleDebtCurrent`	$840.79K	USD	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$2.64M	USD	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$3.98M	USD	Point-in-time
TOTAL CURRENT LIABILITIES	`LiabilitiesCurrent`	$3.48M	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$2.00K	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$1.97K	USD	Point-in-time
Preferred Stock, Series 1	`PreferredStockValue`	$2.00K	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$4.42K	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$745.72K	USD	Point-in-time
Common Stock	`CommonStockValueOutstanding`	$745.72K	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$9.76M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$9.27M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$9.27M	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-3.88K	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-24.96K	USD	Point-in-time
Other comprehensive loss	`AccumulatedOtherComprehensiveIncomeLossNetOfTax`	$-24.65K	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-13.36M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-12.31M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-13.92M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-3.36M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-2.55M	USD	Point-in-time
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	`StockholdersEquity`	$-3.92M	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$52.59K	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$97.38K	USD	Point-in-time
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	`LiabilitiesAndStockholdersEquity`	$115.93K	USD	Point-in-time

Income Statement 42 line items

Line Item	Tag	Value	Unit	Period
SALES	`SalesRevenueNet`	$468.60K	USD	Annual
SALES	`SalesRevenueNet`	$493.76K	USD	Annual
SALES	`SalesRevenueNet`	$486.37K	USD	Annual
COST OF SALES	`CostOfGoodsSold`	$325.63K	USD	Annual
COST OF SALES	`CostOfGoodsSold`	$315.97K	USD	Annual
COST OF SALES	`CostOfGoodsSold`	$311.03K	USD	Annual
GROSS PROFIT	`GrossProfit`	$177.79K	USD	Annual
GROSS PROFIT	`GrossProfit`	$175.34K	USD	Annual
GROSS PROFIT	`GrossProfit`	$142.97K	USD	Annual
General and administrative	`GeneralAndAdministrativeExpense`	$504.70K	USD	Annual
General and administrative	`GeneralAndAdministrativeExpense`	$324.16K	USD	Annual
General and administrative	`GeneralAndAdministrativeExpense`	$835.36K	USD	Annual
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$835.36K	USD	Annual
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$504.70K	USD	Annual
TOTAL OPERATING EXPENSES	`OperatingExpenses`	$324.16K	USD	Annual
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-361.73K	USD	Annual
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-657.57K	USD	Annual
OPERATING INCOME (LOSS)	`OperatingIncomeLoss`	$-148.82K	USD	Annual
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$128.29K	USD	Annual
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$243.05K	USD	Annual
INTEREST EXPENSE	`InterestExpenseDebtExcludingAmortization`	$63.62K	USD	Annual
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$1.01M	USD	Annual
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$-776.86K	USD	Annual
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	`FairValueAssetsMeasuredOnRecurringBasisChangeInUnrealizedGainLoss`	$-47.80K	USD	Annual
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$-713.24K	USD	Annual
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$80.49K	USD	Annual
TOTAL OTHER (INCOME) EXPENSE	`OtherNonoperatingIncomeExpense`	$1.25M	USD	Annual
NET INCOME (LOSS)	`NetIncomeLoss`	$-1.61M	USD	Annual
NET INCOME (LOSS)	`NetIncomeLoss`	$564.42K	USD	Annual
NET INCOME (LOSS)	`NetIncomeLoss`	$-738.07K	USD	Annual
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$8.91K	USD	Annual
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-314.00	USD	Annual
Foreign exchange translation expense	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-20.77K	USD	Annual
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-729.15K	USD	Annual
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$564.11K	USD	Annual
COMPREHENSIVE INCOME (LOSS)	`OtherComprehensiveIncomeLossBeforeTax`	$-1.63M	USD	Annual
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	$-0.17	USD	Annual
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	$0.00	USD	Annual
BASIC AND DILUTED - LOSS PER SHARE	`EarningsPerShareBasicAndDiluted`	$-0.00	USD	Annual
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	745.72M	shares	Annual
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	4.20M	shares	Annual
Basic and Diluted	`WeightedAverageNumberOfShareOutstandingBasicAndDiluted`	487.02M	shares	Annual

Cash Flow Statement 66 line items

Line Item	Tag	Value	Unit	Period
Net profit (loss)	`ProfitLoss`	$-738.07K	USD	Annual
Net profit (loss)	`ProfitLoss`	$-1.61M	USD	Annual
Net profit (loss)	`ProfitLoss`	$564.42K	USD	Annual
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$5.83K	USD	Annual
Fair value of preferred shares issued for compensation	`StockAndWarrantsIssuedDuringPeriodValuePreferredStockAndWarrants`	$5.47K	USD	Annual
Depreciation	`Depreciation`	$2.80K	USD	Annual
Depreciation	`Depreciation`	$216.00	USD	Annual
Depreciation	`Depreciation`	$4.16K	USD	Annual
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$69.50K	USD	Annual
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$270.67K	USD	Annual
Amortization of debt discount	`AmortizationOfDebtDiscountPremium`	$32.08K	USD	Annual
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$-776.86K	USD	Annual
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$-47.80K	USD	Annual
Change in fair value of derivative liability	`IncreaseDecreaseInFairValueOfPriceRiskFairValueHedgingInstruments1`	$1.01M	USD	Annual
(Gain) loss on settlement of debt	`GainsLossesOnRestructuringOfDebt`	$-93.33K	USD	Annual
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$19.62K	USD	Annual
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$-12.18K	USD	Annual
Accounts receivable	`IncreaseDecreaseInAccountsReceivable`	$6.14K	USD	Annual
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$28.00	USD	Annual
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$108.00	USD	Annual
Prepaid expenses and other current assets	`IncreaseDecreaseInPrepaidExpense`	$-146.00	USD	Annual
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$181.60K	USD	Annual
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$163.35K	USD	Annual
Accrued salaries	`IncreaseDecreaseInAccruedSalaries`	$137.89K	USD	Annual
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$63.29K	USD	Annual
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$125.90K	USD	Annual
Accrued interest	`DebtInstrumentIncreaseAccruedInterest`	$203.78K	USD	Annual
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$-872.00	USD	Annual
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$28.07K	USD	Annual
Accounts payable and accrued expenses	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$19.56K	USD	Annual
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-301.04K	USD	Annual
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-120.84K	USD	Annual
Net cash used in operating activities	`NetCashProvidedByUsedInOperatingActivities`	$51.72K	USD	Annual
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-660.00	USD	Annual
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-2.21K	USD	Annual
Purchase of fixed assets	`PaymentsToAcquireProductiveAssets`	$-2.29K	USD	Annual
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-2.21K	USD	Annual
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-660.00	USD	Annual
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	`NetCashProvidedByUsedInInvestingActivities`	$-2.29K	USD	Annual
Proceeds from convertible notes payable	`ProceedsFromConvertibleDebt`	$160.00K	USD	Annual
Proceeds from convertible notes payable	`ProceedsFromConvertibleDebt`	$50.00K	USD	Annual
Proceeds from loans payable	`ProceedsFromLoans`	$70.50K	USD	Annual
Proceeds from loans payable	`ProceedsFromLoans`	$109.50K	USD	Annual
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$120.50K	USD	Annual
NET CASH PROVIDED BY FINANCING ACTIVITIES	`NetCashProvidedByUsedInFinancingActivities`	$269.50K	USD	Annual
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$51.06K	USD	Annual
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$-33.83K	USD	Annual
NET INCREASE (DECREASE) IN CASH	`CashPeriodIncreaseDecrease`	$-2.55K	USD	Annual
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$-314.00	USD	Annual
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$-20.77K	USD	Annual
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	`EffectOfExchangeRateOnCashAndCashEquivalents`	$8.91K	USD	Annual
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$27.83K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$4.52K	USD	Point-in-time
CASH - BEGINNING OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$55.26K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$27.83K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$52.75K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$4.52K	USD	Point-in-time
CASH - END OF PERIOD	`CashAndCashEquivalentsAtCarryingValue`	$55.26K	USD	Point-in-time
Assignment of loan payable to convertible loan	`DebtConversionConvertedInstrumentAmount1`	$100.50K	USD	Annual
Assignment of loan payable to convertible loan	`DebtConversionConvertedInstrumentAmount1`	$85.00K	USD	Annual
Beneficial conversion feature	`InterestExpenseBeneficialInterestsIssuedByConsolidatedVariableInterestEntities`	$15.50K	USD	Annual
Conversion of preferred stock into common stock	`ConvertiblePreferredStockConvertedToOtherSecurities`	$15.91K	USD	Annual
Conversion of accrued expenses into common stock	`ConversionOfStockAmountConverted1`	$4.24K	USD	Annual
Conversion of accrued expenses into common stock	`ConversionOfStockAmountConverted1`	$151.35K	USD	Annual
Beneficial conversion feature	`DebtInstrumentConvertibleBeneficialConversionFeature`	$82.88K	USD	Annual

Stockholders Equity 17 line items

Line Item	Tag	Value	Unit	Period
Stockholders Equity	`StockholdersEquity`	$-3.36M	USD	Point-in-time
Stockholders Equity	`StockholdersEquity`	$-2.55M	USD	Point-in-time
Stockholders Equity	`StockholdersEquity`	$-3.92M	USD	Point-in-time
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$27.21K	USD	Annual
Stock issued in connection with conversion of debentures - value	`StockIssuedDuringPeriodValueConversionOfConvertibleSecurities`	$82.88K	USD	Annual
Shares issued for services - value	`StockIssuedDuringPeriodValueIssuedForServices`	$5.47K	USD	Annual
Shares issued for services - value	`StockIssuedDuringPeriodValueIssuedForServices`	$5.83K	USD	Annual
Beneficial conversion	`AdjustmentsToAdditionalPaidInCapitalConvertibleDebtWithConversionFeature`	$15.50K	USD	Annual
Other comprehensive income (loss)	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$8.91K	USD	Annual
Other comprehensive income (loss)	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-314.00	USD	Annual
Other comprehensive income (loss)	`OtherComprehensiveIncomeForeignCurrencyTranslationGainLossArisingDuringPeriodTax`	$-20.77K	USD	Annual
Net gain (loss) for the period	`NetIncomeLoss`	$-1.61M	USD	Annual
Net gain (loss) for the period	`NetIncomeLoss`	$564.42K	USD	Annual
Net gain (loss) for the period	`NetIncomeLoss`	$-738.07K	USD	Annual
Stockholders Equity	`StockholdersEquity`	$-3.36M	USD	Point-in-time
Stockholders Equity	`StockholdersEquity`	$-2.55M	USD	Point-in-time
Stockholders Equity	`StockholdersEquity`	$-3.92M	USD	Point-in-time

Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.