10-K Filing

INUVO, INC. CIK: 829323 FY 2012

Filing Information

Form Type	10-K
Accession Number	`0001445305-13-000597`
Period End Date	20121231
Filing Date	20130313
Fiscal Year	2012
Fiscal Period	FY
XBRL Instance	inuv-20121231.xml

Filing Contents

This filing contains the following financial statements:

Balance Sheet 85 Income Statement 52 Cash Flow Statement 83 Stockholders Equity 24

Balance Sheet 85 line items

Line Item	Tag	Value	Unit	Period
Allowance for doubtful accounts	`AllowanceForDoubtfulAccountsReceivableCurrent`	$222.71K	USD	Point-in-time
Allowance for doubtful accounts	`AllowanceForDoubtfulAccountsReceivableCurrent`	$477.29K	USD	Point-in-time
Cash	`Cash`	$3.38M	USD	Point-in-time
Cash	`Cash`	$4.41K	USD	Point-in-time
Preferred stock par value (usd per share)	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Preferred stock par value (usd per share)	`PreferredStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Restricted cash	`RestrictedCashAndCashEquivalentsAtCarryingValue`	$301.16K	USD	Point-in-time
Restricted cash	`RestrictedCashAndCashEquivalentsAtCarryingValue`	$475.59K	USD	Point-in-time
Preferred stock shares authorized (in shares)	`PreferredStockSharesAuthorized`	500,000.00	shares	Point-in-time
Accounts receivable, net of allowance for doubtful accounts of $231,542 and $477,289, respectively	`AccountsReceivableNetCurrent`	$5.43M	USD	Point-in-time
Preferred stock shares authorized (in shares)	`PreferredStockSharesAuthorized`	500,000.00	shares	Point-in-time
Accounts receivable, net of allowance for doubtful accounts of $231,542 and $477,289, respectively	`AccountsReceivableNetCurrent`	$5.40M	USD	Point-in-time
Unbilled revenue	`UnbilledContractsReceivable`	$49.20K	USD	Point-in-time
Unbilled revenue	`UnbilledContractsReceivable`	$58.22K	USD	Point-in-time
Preferred stock shares issued (in shares)	`PreferredStockSharesIssued`	0.00	shares	Point-in-time
Preferred stock shares issued (in shares)	`PreferredStockSharesIssued`	0.00	shares	Point-in-time
Preferred stock shares outstanding (in shares)	`PreferredStockSharesOutstanding`	0.00	shares	Point-in-time
Intangible assets - current, net of accumulated amortization	`IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization`	$328.67K	USD	Point-in-time
Preferred stock shares outstanding (in shares)	`PreferredStockSharesOutstanding`	0.00	shares	Point-in-time
Intangible assets - current, net of accumulated amortization	`IntangibleAssetsCurrentPortionNetOfAccumulatedAmortization`	$947.88K	USD	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseCurrent`	$433.60K	USD	Point-in-time
Prepaid expenses and other current assets	`PrepaidExpenseCurrent`	$467.96K	USD	Point-in-time
Common stock, par value (usd per share)	`CommonStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Common stock, par value (usd per share)	`CommonStockParOrStatedValuePerShare`	$0.00	USD	Point-in-time
Total current assets	`AssetsCurrent`	$7.34M	USD	Point-in-time
Common stock shares authorized (in shares)	`CommonStockSharesAuthorized`	40.00M	shares	Point-in-time
Common stock shares authorized (in shares)	`CommonStockSharesAuthorized`	20.00M	shares	Point-in-time
Total current assets	`AssetsCurrent`	$9.94M	USD	Point-in-time
Common stock shares authorized (in shares)	`CommonStockSharesAuthorized`	20.00M	shares	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$1.59M	USD	Point-in-time
Common stock shares issued (in shares)	`CommonStockSharesIssued`	10.42M	shares	Point-in-time
Common stock shares issued (in shares)	`CommonStockSharesIssued`	23.59M	shares	Point-in-time
Property and equipment, net	`PropertyPlantAndEquipmentNet`	$2.11M	USD	Point-in-time
Common stock shares Outstanding (in shares)	`CommonStockSharesOutstanding`	10.04M	shares	Point-in-time
Common stock shares Outstanding (in shares)	`CommonStockSharesOutstanding`	23.21M	shares	Point-in-time
Treasury stock (in shares)	`TreasuryStockShares`	386,827.00	shares	Point-in-time
Treasury stock (in shares)	`TreasuryStockShares`	376,527.00	shares	Point-in-time
Goodwill	`Goodwill`	$1.78M	USD	Point-in-time
Goodwill	`Goodwill`	$5.76M	USD	Point-in-time
Intangible assets, net of accumulated amortization	`IntangibleAssetsNetExcludingGoodwill`	$390.00K	USD	Point-in-time
Intangible assets, net of accumulated amortization	`IntangibleAssetsNetExcludingGoodwill`	$11.14M	USD	Point-in-time
Other assets	`OtherAssetsNoncurrent`	$182.39K	USD	Point-in-time
Other assets	`OtherAssetsNoncurrent`	$2.24K	USD	Point-in-time
Total other assets	`AssetsNoncurrent`	$2.17M	USD	Point-in-time
Total other assets	`AssetsNoncurrent`	$17.08M	USD	Point-in-time
Total assets	`Assets`	$29.13M	USD	Point-in-time
Total assets	`Assets`	$11.10M	USD	Point-in-time
Term and credit notes payable - current portion	`LongTermDebtCurrent`	$1.33M	USD	Point-in-time
Term and credit notes payable - current portion	`LongTermDebtCurrent`	$452.00K	USD	Point-in-time
Accounts payable	`AccountsPayableCurrent`	$6.20M	USD	Point-in-time
Accounts payable	`AccountsPayableCurrent`	$10.20M	USD	Point-in-time
Deferred compensation	`DeferredCompensationLiabilityCurrent`	-	USD	Point-in-time
Deferred compensation	`DeferredCompensationLiabilityCurrent`	$929.43K	USD	Point-in-time
Accrued expenses and other current liabilities	`AccruedLiabilitiesCurrent`	$1.61M	USD	Point-in-time
Accrued expenses and other current liabilities	`AccruedLiabilitiesCurrent`	$1.87M	USD	Point-in-time
Current liabilities of discontinued operations	`LiabilitiesOfDisposalGroupIncludingDiscontinuedOperationCurrent`	-	USD	Point-in-time
Current liabilities of discontinued operations	`LiabilitiesOfDisposalGroupIncludingDiscontinuedOperationCurrent`	$160.00K	USD	Point-in-time
Total current liabilities	`LiabilitiesCurrent`	$9.35M	USD	Point-in-time
Total current liabilities	`LiabilitiesCurrent`	$13.40M	USD	Point-in-time
Deferred tax liability	`DeferredTaxLiabilities`	-	USD	Point-in-time
Deferred tax liability	`DeferredTaxLiabilities`	$4.10M	USD	Point-in-time
Term and credit notes payable - long term	`LongTermDebtNoncurrent`	$6.49M	USD	Point-in-time
Term and credit notes payable - long term	`LongTermDebtNoncurrent`	$2.45M	USD	Point-in-time
Other long-term liabilities	`OtherLiabilitiesNoncurrent`	$300.12K	USD	Point-in-time
Other long-term liabilities	`OtherLiabilitiesNoncurrent`	$932.38K	USD	Point-in-time
Total long-term liabilities	`LiabilitiesNoncurrent`	$11.52M	USD	Point-in-time
Total long-term liabilities	`LiabilitiesNoncurrent`	$2.75M	USD	Point-in-time
Preferred stock, $.001 par value: Authorized shares - 500,000 - none issued and outstanding	`PreferredStockValue`	-	USD	Point-in-time
Preferred stock, $.001 par value: Authorized shares - 500,000 - none issued and outstanding	`PreferredStockValue`	-	USD	Point-in-time
Common stock, $.001 par value: Authorized shares - 40,000,000, issued shares 23,586,186 and 10,422,617, respectively Outstanding shares - 23,209,659 and 10,035,790, respectively	`CommonStockValue`	$10.42K	USD	Point-in-time
Common stock, $.001 par value: Authorized shares - 40,000,000, issued shares 23,586,186 and 10,422,617, respectively Outstanding shares - 23,209,659 and 10,035,790, respectively	`CommonStockValue`	$23.59K	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$115.10M	USD	Point-in-time
Additional paid-in capital	`AdditionalPaidInCapital`	$127.25M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-121.67M	USD	Point-in-time
Accumulated deficit	`RetainedEarningsAccumulatedDeficit`	$-114.65M	USD	Point-in-time
Accumulated other comprehensive income	`AccumulatedOtherComprehensiveIncome`	-	USD	Point-in-time
Accumulated other comprehensive income	`AccumulatedOtherComprehensiveIncome`	$418.00	USD	Point-in-time
Treasury stock, at cost - 376,527 and 386,827 shares, respectively	`TreasuryStockValue`	$1.47M	USD	Point-in-time
Treasury stock, at cost - 376,527 and 386,827 shares, respectively	`TreasuryStockValue`	$1.40M	USD	Point-in-time
Total stockholders' equity (deficit)	`StockholdersEquity`	$-1.01M	USD	Point-in-time
Total stockholders' equity (deficit)	`StockholdersEquity`	$4.21M	USD	Point-in-time
Total stockholders' equity (deficit)	`StockholdersEquity`	$5.10M	USD	Point-in-time
Total stockholders' equity (deficit)	`StockholdersEquity`	$4.01M	USD	Point-in-time
Total liabilities and stockholders' equity (deficit)	`LiabilitiesAndStockholdersEquity`	$29.13M	USD	Point-in-time
Total liabilities and stockholders' equity (deficit)	`LiabilitiesAndStockholdersEquity`	$11.10M	USD	Point-in-time

Income Statement 52 line items

Line Item	Tag	Value	Unit	Period
Net revenue	`SalesRevenueNet`	$53.36M	USD	Annual
Net revenue	`SalesRevenueNet`	$35.82M	USD	Annual
Affiliate expenses	`AffiliateExpenses`	$18.13M	USD	Annual
Affiliate expenses	`AffiliateExpenses`	$20.68M	USD	Annual
Data acquisition	`DataAcquisition`	$4.28M	USD	Annual
Data acquisition	`DataAcquisition`	$2.53M	USD	Annual
Merchant processing fees and product costs	`MerchantProcessingFeesAndProductCosts`	$672.01K	USD	Annual
Merchant processing fees and product costs	`MerchantProcessingFeesAndProductCosts`	$175.03K	USD	Annual
Cost of revenue	`CostOfRevenue`	$25.64M	USD	Annual
Cost of revenue	`CostOfRevenue`	$20.83M	USD	Annual
Gross profit	`GrossProfit`	$27.73M	USD	Annual
Gross profit	`GrossProfit`	$14.99M	USD	Annual
Search costs	`SearchCosts`	$7.45M	USD	Annual
Search costs	`SearchCosts`	$18.19M	USD	Annual
Compensation and telemarketing	`SalariesAndWages`	$6.82M	USD	Annual
Compensation and telemarketing	`SalariesAndWages`	$7.67M	USD	Annual
Selling, general and administrative	`SellingGeneralAndAdministrativeExpense`	$9.25M	USD	Annual
Selling, general and administrative	`SellingGeneralAndAdministrativeExpense`	$5.57M	USD	Annual
Total operating expenses	`OperatingExpenses`	$34.26M	USD	Annual
Total operating expenses	`OperatingExpenses`	$20.68M	USD	Annual
Operating loss	`OperatingIncomeLoss`	$-5.70M	USD	Annual
Operating loss	`OperatingIncomeLoss`	$-6.53M	USD	Annual
Litigation settlements	`LitigationSettlementExpense`	$374.80K	USD	Annual
Litigation settlements	`LitigationSettlementExpense`	$75.00K	USD	Annual
Impairment of assets and loss on sale of assets	`LossOnWriteOffOfNoteReceivable`	$2.82M	USD	Annual
Impairment of assets and loss on sale of assets	`LossOnWriteOffOfNoteReceivable`	-	USD	Annual
Interest expense, net	`InterestExpense`	$563.20K	USD	Annual
Interest expense, net	`InterestExpense`	$330.88K	USD	Annual
Other income (expense), net	`NonoperatingIncomeExpense`	$-3.53M	USD	Annual
Other income (expense), net	`NonoperatingIncomeExpense`	$-638.20K	USD	Annual
Loss from continuing operations before taxes	`IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments`	$-7.17M	USD	Annual
Loss from continuing operations before taxes	`IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments`	$-9.23M	USD	Annual
Income tax benefit (expense)	`IncomeTaxExpenseBenefit`	$-326.78K	USD	Annual
Income tax benefit (expense)	`IncomeTaxExpenseBenefit`	$7.88K	USD	Annual
Net loss from continuing operations	`IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest`	$-6.84M	USD	Annual
Net loss from continuing operations	`IncomeLossFromContinuingOperationsIncludingPortionAttributableToNoncontrollingInterest`	$-9.23M	USD	Annual
Net income (loss) from discontinued operations	`IncomeLossFromDiscontinuedOperationsNetOfTax`	$257.14K	USD	Annual
Net income (loss) from discontinued operations	`IncomeLossFromDiscontinuedOperationsNetOfTax`	$-183.53K	USD	Annual
Net loss	`ProfitLoss`	$-8.98M	USD	Annual
Net loss	`ProfitLoss`	$-7.02M	USD	Annual
Foreign currency revaluation	`ForeignCurrencyRevaluation`	-	USD	Annual
Foreign currency revaluation	`ForeignCurrencyRevaluation`	$-418.00	USD	Annual
Total comprehensive loss	`TotalComprehensiveLoss`	$7.02M	USD	Annual
Total comprehensive loss	`TotalComprehensiveLoss`	$8.98M	USD	Annual
Net loss from continuing operations (in usd per share)	`IncomeLossFromContinuingOperationsPerBasicShare`	$-0.33	USD	Annual
Net loss from continuing operations (in usd per share)	`IncomeLossFromContinuingOperationsPerBasicShare`	$-0.99	USD	Annual
Net loss (income) from discontinued operations (in usd per share)	`IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare`	$0.03	USD	Annual
Net loss (income) from discontinued operations (in usd per share)	`IncomeLossFromDiscontinuedOperationsNetOfTaxPerBasicShare`	$-0.01	USD	Annual
Net loss (in usd per share)	`EarningsPerShareBasic`	$-0.96	USD	Annual
Net loss (in usd per share)	`EarningsPerShareBasic`	$-0.34	USD	Annual
Weighted average shares (basic and diluted) (in shares)	`WeightedAverageNumberOfSharesOutstandingBasic`	21.00M	shares	Annual
Weighted average shares (basic and diluted) (in shares)	`WeightedAverageNumberOfSharesOutstandingBasic`	9.36M	shares	Annual

Cash Flow Statement 83 line items

Line Item	Tag	Value	Unit	Period
Net (loss)	`ProfitLoss`	$-8.98M	USD	Annual
Net (loss)	`ProfitLoss`	$-7.02M	USD	Annual
Depreciation and amortization	`DepreciationDepletionAndAmortization`	$4.21M	USD	Annual
Depreciation and amortization	`DepreciationDepletionAndAmortization`	$7.32M	USD	Annual
Deferred income taxes	`IncreaseDecreaseInDeferredIncomeTaxes`	-	USD	Annual
Deferred income taxes	`IncreaseDecreaseInDeferredIncomeTaxes`	$444.00K	USD	Annual
Amortization of financing fees	`AmortizationOfFinancingCosts`	$108.82K	USD	Annual
Amortization of financing fees	`AmortizationOfFinancingCosts`	$98.22K	USD	Annual
Litigation settlements in stock	`LitigationSettlementsInStock`	$249.80K	USD	Annual
Litigation settlements in stock	`LitigationSettlementsInStock`	-	USD	Annual
Provision for doubtful accounts	`ProvisionForDoubtfulAccounts`	$83.02K	USD	Annual
Provision for doubtful accounts	`ProvisionForDoubtfulAccounts`	$299.56K	USD	Annual
Deferred compensation	`DeferredCompensationArrangementWithIndividualFairValueOfSharesIssued`	-	USD	Annual
Deferred compensation	`DeferredCompensationArrangementWithIndividualFairValueOfSharesIssued`	$-356.19K	USD	Annual
Stock based compensation	`ShareBasedCompensation`	$842.75K	USD	Annual
Stock based compensation	`ShareBasedCompensation`	$1.53M	USD	Annual
Loss on sale of assets	`GainLossOnSaleOfOtherAssets`	-	USD	Annual
Loss on sale of assets	`GainLossOnSaleOfOtherAssets`	$-193.13K	USD	Annual
Impairment of assets	`AssetImpairmentCharges`	$2.63M	USD	Annual
Impairment of assets	`AssetImpairmentCharges`	-	USD	Annual
Warrant issuance to Bridge Bank	`IssuanceOfWarrantToLenderInConnectionWithLineOfCreditFacility`	-	USD	Annual
Warrant issuance to Bridge Bank	`IssuanceOfWarrantToLenderInConnectionWithLineOfCreditFacility`	$45.00K	USD	Annual
Accounts receivable and unbilled revenue	`IncreaseDecreaseInAccountsReceivable`	$1.01M	USD	Annual
Accounts receivable and unbilled revenue	`IncreaseDecreaseInAccountsReceivable`	$-1.81M	USD	Annual
Prepaid expenses and other assets	`IncreaseDecreaseInPrepaidExpense`	$-38.58K	USD	Annual
Prepaid expenses and other assets	`IncreaseDecreaseInPrepaidExpense`	$-592.14K	USD	Annual
Accounts payable	`IncreaseDecreaseInAccountsPayableTrade`	$719.12K	USD	Annual
Accounts payable	`IncreaseDecreaseInAccountsPayableTrade`	$244.40K	USD	Annual
Accrued expenses and other liabilities	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$-2.64M	USD	Annual
Accrued expenses and other liabilities	`IncreaseDecreaseInAccountsPayableAndAccruedLiabilities`	$62.58K	USD	Annual
Net cash provided by operating activities from continuing operations	`NetCashProvidedByUsedInOperatingActivitiesContinuingOperations`	$199.28K	USD	Annual
Net cash provided by operating activities from continuing operations	`NetCashProvidedByUsedInOperatingActivitiesContinuingOperations`	$1.15M	USD	Annual
Net cash used in operating activities of discontinued operations	`CashProvidedByUsedInOperatingActivitiesDiscontinuedOperations`	$-386.42K	USD	Annual
Net cash used in operating activities of discontinued operations	`CashProvidedByUsedInOperatingActivitiesDiscontinuedOperations`	$-160.00K	USD	Annual
Net cash provided by (used in) operating activities	`NetCashProvidedByUsedInOperatingActivities`	$990.67K	USD	Annual
Net cash provided by (used in) operating activities	`NetCashProvidedByUsedInOperatingActivities`	$-187.14K	USD	Annual
Purchases of equipment and capitalized development costs	`PaymentsToAcquireProductiveAssets`	$462.11K	USD	Annual
Purchases of equipment and capitalized development costs	`PaymentsToAcquireProductiveAssets`	$894.41K	USD	Annual
Acquisition of Vertro, Inc., net of stock issuance costs	`NetCashReceivedFromMergerWithVertroIncNetOfMergerCosts`	-	USD	Annual
Acquisition of Vertro, Inc., net of stock issuance costs	`NetCashReceivedFromMergerWithVertroIncNetOfMergerCosts`	$2.43M	USD	Annual
Purchase of names database and bundled downloads	`PaymentsToAcquireIntangibleAssets`	$2.57M	USD	Annual
Purchase of names database and bundled downloads	`PaymentsToAcquireIntangibleAssets`	$3.07M	USD	Annual
Net cash used in investing activities	`NetCashProvidedByUsedInInvestingActivities`	$-3.03M	USD	Annual
Net cash used in investing activities	`NetCashProvidedByUsedInInvestingActivities`	$-1.53M	USD	Annual
Proceeds from sale of common stock, net	`ProceedsFromIssuanceOfCommonStock`	-	USD	Annual
Proceeds from sale of common stock, net	`ProceedsFromIssuanceOfCommonStock`	$2.64M	USD	Annual
Proceeds from sale of common stock, net	`ProceedsFromIssuanceOfCommonStock`	$2.70M	USD	Point-in-time
Proceeds from term note	`ProceedsFromTermNote`	$5.00M	USD	Annual
Proceeds from term note	`ProceedsFromTermNote`	-	USD	Annual
Deposit to collateralize letter of credit	`Deposittocollateralizeletterofcredit`	$300.57K	USD	Annual
Deposit to collateralize letter of credit	`Deposittocollateralizeletterofcredit`	$335.09K	USD	Annual
Proceeds from revolving line of credit	`AdvancesFromCreditNotePayable`	$5.31M	USD	Annual
Proceeds from revolving line of credit	`AdvancesFromCreditNotePayable`	$7.30M	USD	Annual
Prepaid financing fees	`PaymentsOfFinancingCosts`	$100.00K	USD	Annual
Prepaid financing fees	`PaymentsOfFinancingCosts`	$130.03K	USD	Annual
Payments on revolving line of credit	`ProceedsFromRepaymentsOfLinesOfCredit`	$-5.14M	USD	Annual
Payments on revolving line of credit	`ProceedsFromRepaymentsOfLinesOfCredit`	$-6.25M	USD	Annual
Payments on term note payable and capital leases	`PaymentsOnTermNotePayableAndCapitalLeases`	$-124.84K	USD	Annual
Payments on term note payable and capital leases	`PaymentsOnTermNotePayableAndCapitalLeases`	$-855.27K	USD	Annual
Net cash provided by financing activities	`NetCashProvidedByUsedInFinancingActivities`	$3.91M	USD	Annual
Net cash provided by financing activities	`NetCashProvidedByUsedInFinancingActivities`	$3.10M	USD	Annual
Effect of exchange rate changes	`Accumulatedothercomprehensiveincome`	-	USD	Annual
Effect of exchange rate changes	`Accumulatedothercomprehensiveincome`	$418.00	USD	Annual
Net change cash	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$3.38M	USD	Annual
Net change cash	`CashAndCashEquivalentsPeriodIncreaseDecrease`	$-114.15K	USD	Annual
Cash, beginning of year	`CashAndCashEquivalentsAtCarryingValue`	$118.56K	USD	Point-in-time
Cash, beginning of year	`CashAndCashEquivalentsAtCarryingValue`	$4.41K	USD	Point-in-time
Cash, beginning of year	`CashAndCashEquivalentsAtCarryingValue`	$3.38M	USD	Point-in-time
Cash, end of year	`CashAndCashEquivalentsAtCarryingValue`	$118.56K	USD	Point-in-time
Cash, end of year	`CashAndCashEquivalentsAtCarryingValue`	$4.41K	USD	Point-in-time
Cash, end of year	`CashAndCashEquivalentsAtCarryingValue`	$3.38M	USD	Point-in-time
Interest paid	`InterestPaid`	$312.25K	USD	Annual
Interest paid	`InterestPaid`	$236.78K	USD	Annual
Income taxes paid, net	`IncomeTaxesPaidNet`	-	USD	Annual
Income taxes paid, net	`IncomeTaxesPaidNet`	$7.88K	USD	Annual
Issuance of stock as settlement of deferred compensation	`IssuanceOfStockAsSettlementOfDeferredCompensation`	-	USD	Annual
Issuance of stock as settlement of deferred compensation	`IssuanceOfStockAsSettlementOfDeferredCompensation`	$915.75K	USD	Annual
Restricted advances on term note payable	`RestrictedAdvancesOnTermNotePayable`	$475.00K	USD	Annual
Restricted advances on term note payable	`RestrictedAdvancesOnTermNotePayable`	-	USD	Annual
Purchase of property, plant and equipment under capital lease	`CapitalLeaseObligationsIncurred`	-	USD	Annual
Purchase of property, plant and equipment under capital lease	`CapitalLeaseObligationsIncurred`	$94.92K	USD	Annual
Retirement of treasury stock	`RetirementOfSharesOfTreasuryStock`	-	USD	Annual
Retirement of treasury stock	`RetirementOfSharesOfTreasuryStock`	$73.05K	USD	Annual

Stockholders Equity 24 line items

Line Item	Tag	Value	Unit	Period
Beginning Balance, Amount	`StockholdersEquity`	$-1.01M	USD	Point-in-time
Beginning Balance, Amount	`StockholdersEquity`	$4.21M	USD	Point-in-time
Beginning Balance, Amount	`StockholdersEquity`	$5.10M	USD	Point-in-time
Beginning Balance, Amount	`StockholdersEquity`	$4.01M	USD	Point-in-time
Issuance of common stock to stockholders of Vertro, Inc. for all of the outstanding shares of Vertro, Inc. in the merger of Vertro into Inuvo, Inc.	`StockIssuedDuringPeriodValueAcquisitions`	$11.13M	USD	Annual
Stock issuance costs	`AdjustmentsToAdditionalPaidInCapitalStockIssuedIssuanceCosts`	$687.68K	USD	Annual
Issuance of warrants to purchase common stock	`AdjustmentsToAdditionalPaidInCapitalWarrantIssued`	$45.00K	USD	Annual
Forfeited restricted stock units	`StockIssuedDuringPeriodValueRestrictedStockAwardForfeitures`	-	USD	Annual
Sale of stock, net of stock issuance costs	`StockIssuedDuringPeriodValueNewIssues`	$2.64M	USD	Annual
Issuance of common stock for litigation settlements	`StockIssuedDuringPeriodValueIssuedForLitigationSettlement`	$365.40K	USD	Annual
Retirement of treasury shares	`TreasuryStockRetiredCostMethodAmount`	-	USD	Annual
Retirement of treasury shares	`TreasuryStockRetiredCostMethodAmount`	-	USD	Annual
Issuance of common stock to pay outstanding obligations under our deferred compensation program and bonus agreements	`StockIssuedDuringPeriodValueEmployeeBenefitPlan`	$915.75K	USD	Annual
Issuance of common stock in employee restricted stock awards	`StockIssuedDuringPeriodValueRestrictedStockAwardNetOfForfeitures`	-	USD	Annual
Shares withheld for taxes on restricted stock awards	`AdjustmentsRelatedToTaxWithholdingForShareBasedCompensation`	$7.76K	USD	Annual
Stock based compensation	`AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue`	$957.25K	USD	Annual
Stock based compensation	`AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue`	$842.75K	USD	Annual
Net loss	`ProfitLoss`	$-8.98M	USD	Annual
Net loss	`ProfitLoss`	$-7.02M	USD	Annual
Other comprehensive income	`ComprehensiveIncomeNetOfTax`	$418.00	USD	Annual
Ending Balance, Amount	`StockholdersEquity`	$-1.01M	USD	Point-in-time
Ending Balance, Amount	`StockholdersEquity`	$4.21M	USD	Point-in-time
Ending Balance, Amount	`StockholdersEquity`	$5.10M	USD	Point-in-time
Ending Balance, Amount	`StockholdersEquity`	$4.01M	USD	Point-in-time

Data is extracted from SEC EDGAR XBRL filings. Values shown are as reported in the filing.